How to Make a Sales Hell You Would Die On

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Make sure when you plan on your marketing budget, like car buy like a SPF budget or a sales budget that you can use to help sales. If you have that carved out, then nobody's going to question down. Make sure you get, get that done early because it's harder to ask for money later than the upfront. What does a sales hell you would die on? This is a sales sale that I personally would die on.

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?

Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.

Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?

0:00 Intro/Background

5:01 Cold vs. Warm Emailing

8:00 Cold Email Process

12:23 Using Marketing as a Salesperson

16:30 Marketing Pain Points

20:10 Defining ABM

26:30 Building Marketing Relationships

31:25 A Hill to Die On

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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