The Arc of Change

Change follows a particular pattern so we understand this and yet doing it provides us with real issues. 98.1% of people that go to diet clubs in the UK are the same way or heavier 12 months later than they were when they first went there. There's five stages to the arc of change that you can identify and you can almost use this as a road map. The third bit though that gets really interesting is called the messy middle which is the big thing you get far enough in that you cannot go back but you're not far enough to get to the end of it. This is where if you can identify before you get to this stage what are the kind of things that might derail