E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy.
Opal is being promoted as a tool to generate scalable content… despite Google having a highly-cited Scaled Content Abuse policy.
We break down the contradiction, the backlash, and how real creators are being impacted.
We also talk about Chrisy | Homemade Hooplah's story - a blogger who lost her traffic and livelihood to AI-generated copycat content - and why this moment feels like a turning point for the web.
Topics in this episode: - What Google's Opal is and how Google recommends using it - Google's Scaled Content Abuse policy - Why the SEO community is frustrated - The real harm happening to human creators - How to approach SEO from first principles (and avoid getting penalized)
If you create content, run a blog, or care about the future of the Internet, this one matters.
⭐️ Nate's post - https://x.com/natejhake/status/1986607211766833636 ⭐️ Nate's 2nd post - https://x.com/natejhake/status/1986840216166896032 ⭐️ Chrisy's story - https://x.com/homemadehooplah/status/1986180290944114878 ⭐️ Opal is now available in more than 160 countries - https://blog.google/technology/google-labs/opal-expansion-160/ ⭐️ Google response - https://www.linkedin.com/feed/update/urn:li:activity:7393744599950917632/ ⭐️ Google's Scaled Content Abuse Policy - https://developers.google.com/search/docs/essentials/spam-policies
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Google's AI Spam Machine 00:31 Overview of Google's Opal 00:46 Examples of Opal's Applications 01:29 Scaled Content Abuse Policy 03:19 Community Reactions and Concerns 05:13 Google's Response and Speculations 06:58 SEO Best Practices 10:39 Conclusion and Episode Wrap-Up
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#scaledcontentabuse #searchengineoptimization #helpfulcontentupdate #digitalmarketing
