After School Podcast by Casey Lewis cover image

Don't Get Your Financial Advice on TikTok

After School Podcast by Casey Lewis

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Exploring the Rise of Dupe Culture in Retail

This chapter examines the rise of dupe culture among Gen Z and millennials, focusing on the trend of seeking affordable alternatives to luxury brands. It emphasizes TikTok's influential role in this movement, highlighting the community dynamics of sharing and comparing dupe products.

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