Olympics CMO on Olympic glory and a Paralympic legacy
Uncensored CMO
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Balancing Magic and Logic in Creative Endeavors
The chapter explores the importance of combining magic and logic in bringing big ideas to life, emphasizing the need to share ideas, focus on potential obstacles, and seek advice. Examples from event planning, brand revitalization projects, and charity events illustrate how creative leaps can be achieved by understanding the logic behind audacious goals. The discussion also touches on the impact of inclusivity in advertising storytelling, particularly in showcasing people with disabilities in empowering narratives.
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