How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership
Sports Media with Richard Deitsch
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The NBA's TV Draw in 2023
11.6 million viewers in 2023 is a heck of a lot more than it would have been in 2003 when the finals averaged like nine million viewers, right? I think there's no doubt the NBA is a stronger TV draw now than in those days. Those Jordan era finals were getting 30 shares, you know, a 33 share on average in 93 and 98. But if you look at those younger demos, 18 to 49, game five of the finals this year had a four rating in 18 to 49. And that was 36% of 18 to 49 year olds watching TV. So a 36 share. You go back to game two of the 1998 NBA finals,. That game had an 11
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