Podcast Marketing - How Did Ad Insertion Evolve?

In the early days, things were very simple. They do an ad read that was basically in the episode. And then eventually the industry started evolving where it went from just purely direct response, host red ads to something called dynamic insertion. But what that meant for advertisers is they weren't getting as much, you know, kind of extra bonuses they were used to. It's based on impressions as opposed to downloads. So if you pay for 10,000, you get 10,000 because there's a cap on it.