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20min chapter
102- ON - Business Design Teardown
d.MBA
Catering to Triathletes: A Niche Market Success Story
This chapter discusses how a shoe company solved a problem for the niche market of triathletes and long distance runners. It highlights the co-founder's expertise and commitment to the product, including their close involvement in testing and iterating prototypes. The chapter also mentions the company's distribution strategy, which focuses on partnering with specialty mom and pop stores that offer good service and expertise.
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