Catering to Triathletes: A Niche Market Success Story

Tap, tap... is this thing ON? Great, because we've got an exciting new Teardown episode for you!

In this latest podcast installment we're taking you behind the scenes of ON, the Swiss brand racing to the forefront of the athletic footwear industry. With its unique CloudTec technology and striking sneaker silhouettes, ON is a brand taking on the big players using design as a critical differentiator.

From its humble beginnings to its rise as a global contender, we'll explore how this innovative brand has made significant strides in a competitive market. 

So tune in as Alen, Franz, and Tom discuss…

• ON's technology and design breakthroughs, from the humble garden hose to innovative footwear.
• How a founder's dedication to continuous innovation through experimentation keeps ON moving forward.
• The David vs. Goliath battle ON faces in the fiercely competitive athletic footwear arena.
• ON's enormous potential for expansion into new market categories.

So, get set and join us as we race through the story of ON - a business running on innovation, savvy leadership, and unique design.