2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 22: Mike Katz Cuts Through the CDP BS

Marketecture: Get Smart. Fast.

CHAPTER

The Importance of Intentionality in Business

David Sex: You can't just throw everything to chance and hope people come to the office. He says you have to be intentional about what you're doing. "I love putting Eric up the butt," he adds, as if that's a hard thing to do. But let's get back to CDPs. I want to hear about data. Talk to that data.

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