Why Leaders Need to Develop Great Communication Skills

If you don't know how to communicate in such a way that engages the right audience, your ideas really never get legs. So nobody understands you. You aren't inspiring to anyone and you aren't able to affect change. And so communication is a skill that everyone can develop - it's very formulaic. When you have leaders who don't understand that before they implement a strategy, before they go public, before they share their ideas,.Before they launch a product, before they acquire a new company, they have to actually sit down and clarify the message that they are going to disseminate to the world.