Do You Charge for a Wedge?

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A few years ago, John Sutter tried to start a food delivery service for businesses. The idea came when his friend's restaurant went under and he was worried about how unpredictable the industry is. He realized that many companies aspired to offer fresh lunch daily but couldn't get their customers on board. This podcast aims to tackle those questions and find you a wedge that'll work.

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started. Life is 100x harder without a wedge.