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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Mobile Dev Memo Podcast

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Future-Proofing Advertising Measurement Strategies

This chapter delves into the benefits of advertising within niche podcasts, emphasizing the precision of targeting specific audiences. It also discusses the necessity of adopting resilient measurement strategies to navigate evolving platform policies and privacy regulations, encouraging a shift from user-level to aggregate data analytics.

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