The Importance of Perfume in Men's Attitudes

For centuries perfume has been used to show status and wealth, for medicinal and for religious reasons and the global business is now worth tens of billions of dollars a year. So why do we still perfume ourselves? What image are we trying project when we use a fragrance that emanates from our bodies and permeates the air? Mike Williams talks to a historian, an archaeologist, a 'nose' and a business analyst to find out. He also learns how to make Eau de Cologne.

(Photo: A craftswoman works on a perfume bottle at a fragrance workshop in Paris. Credit: Miguel Medina/AFP/Getty Images)