3min chapter

Redefining Energy cover image

161. Northvolt - Epitaph

Redefining Energy

CHAPTER

Intro

This chapter examines the bankruptcy of Northvolt, a prominent European battery cell manufacturer, highlighting its missteps in market positioning and failure to adapt to rapid changes in the industry. The speakers contrast Northvolt's broad business focus with the streamlined strategies of its Chinese competitors, illustrating key lessons in corporate strategy.

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