The Story of VIMLA

Yewan Li Turin is the product manager of VIMLA, a spin-off from Swedish teleno Sweden. He says he's responsible for the team and the P&L for the brand but it isn't a separate company at the moment. Yewan: "We're coming from a situation where there is an expressed dissatisfaction with a couple of things" We'll get to talk to one of their beta testers who has been helping them develop the service this last few months.