Defining the Soft Pivot

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.

But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.

In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.

TOPICS & TANGENTS

— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to

— The difference between January and December Capricorns

— Why soft pivoting is intentional evolution, not overnight reinvention

— Auditing your business for joy — not just money or skill

— Why Sara removed copy audits from her offers (even though they sold well)

— Building in public vs. transforming in public

— How to know if you're being practical or just being a baby back bitch

— Can I interest you in a leap of faith?

POINT OF THE STORY

You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.

GIVEAWAY

Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!

Love you, mean it. 🖤

MORGAN LINKS

— Follow Morgan on Instagram

— Check out her website

— Grab her freebie, Pivot with Purpose

— Listen to her podcast, Dear Creator

— Morgan’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

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