How to Market Your Games to Increase Sales

shipping prices across the board change pretty much every January almost guaranteed they're going to go up. So if you fund a Kickstarter in July and it doesn't ship until the following February, then your prices are going to be different. This is what John Covey says about his marketing plan. One of the most effective marketing tools a publisher has is their email list. It allows you to directly notify individuals who have already expressed interest in what you're producing.