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Navigating B2B Software Revenue Challenges
This chapter explores the financial implications of launching a B2B application, emphasizing the difference between one-time sales and recurring revenue through yearly maintenance fees. It discusses the transition from on-premise software to a SaaS model, addressing pricing strategies, customer migration, and the technological advancements that made this shift possible. The chapter also considers the balance between maintaining on-premise solutions for established clients while navigating the competitive landscape of help desk software.