Building and Retaining Consumer Trust

This week, Patricia Spagnoletta, Global Chief Marketing Officer, direct consumer for Warner Brothers Discovery weighs in on the difficult task of building and retaining consumer trust. The best thing for us to do is to build a relationship with our consumers,. If those consumers have a relationship with the DJs that are on air, then we want to build on that. House of the Dragon was one of our most successful, if not the most successful campaign we've ever done; audio is a core part of that.