#38 How do you measure the return on analytics?
The Measure Pod
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Are You Looking to Justify a Spend, an Investment, or Headcount?
If we had to come up with a return on our analytic investment, where would you stop? My first thought ist, it obviously depends on where that where that investment in analytics is going to go. So if the recommendations, the insights coming from that analytic work lead more efficient add campaigns or marketing campaigns, then you could look to apportion some of that,. whether it's an incremental revenue or whether it's a cost reduction. That might lead to a bit of inhouse fighting, of course, if you're trying to divide up the same cost ving between two different teams. Its almost like attribution, the kind of stuff we were talkng about last week, wasn't it?
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