DENTOLOGY - The Business of Dentistry cover image

//Simon Chard - Sustainability E83

DENTOLOGY - The Business of Dentistry

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How to Be an Ethical Challenger Brand

Simon says he's been really impressed with supermarkets and the pharmacies. He also talks about his work as an ethical challenger brand. Do you get any preferential treatment from your retailers? Simon: I mean it's hilarious I literally be in my clinic and especially when we were just pitching them. It must be sort of like really exciting I'd have thought yeah!

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