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Using a B Test in a Business?
You can't hand some one a distribution and them to know what to do with it, that's a very rude thing to do. So you need to derive some sort of summary status from your a b test or your your distributions. And that's typically this probability. What's the probability of either, what's a probability of you being wrong? Or conversely, hat's the probabilityof you being right? By looking at this uncertainty in these two groups as to what the probability of a converttion is, we can compute whats the expected lift,. The expected relative increase in this experiment.