The Evolving Basketball Landscape

This chapter explores the dynamics of basketball, including international expansion, the impact of the new collective bargaining agreement, and the significance of the TV deal. It discusses the shifting relationship between college basketball and the NBA, emphasizing star visibility and player development, while also addressing the current NIL system's benefits for aspiring players. Additionally, the chapter highlights trends in player movement, competition balance, and the evolving nature of the game, touching on viewer engagement in the context of modern distractions.