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3min chapter
Faisal Siddiqui - How to build a big brand on a small budget
Let's talk branding
Brand Strategy Is Not Just a Brief for Communications, but a Filter for Decision Making
The brand strategy is practised now, on the majority really is just a com's brief. But the best brands point the messaging inwards to employees. The true test of a brand strategy is that when a business decision is put forth in front of an exico or someone theyl,. They'll evaluate that business ass and should we buy that company? Should we go into that market? Should we launch this product? And then the answer will be, like, does it fit our brand? Ye, that's interesting.
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