Navigating the Evolution of GTM Engineering

There are <200 folks with the title "GTM Engineer" on LinkedIn. But somehow, this role gets discussed a lot.

And it's an interesting discussion - especially because we created a similar role at out previous startup, and it worked extremely well.

Not sure what the role does or why it matters? Then listen to this episode. We discuss

• (00:00) - Introduction
• (01:32) - Introducing the Go-to-Market Engineer Role
• (08:57) - The role in practise
• (20:49) - Where does the role sit?

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