The rise of the GTM engineer
The Revenue Formula
Navigating the Evolution of GTM Engineering
This chapter explores the growing significance of the go-to-market (GTM) engineer role in the context of modern marketing and sales strategies. It highlights the intersection of AI, personalization, and technical expertise necessary for successful integration in revenue operations, while drawing parallels to traditional business models. Additionally, the discussion addresses the evolving responsibilities of GTM engineers and their influence on organizational structures and accountability in revenue generation.
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