E59 | Starbucks Reserve® & Sustainability
The Coffee Podcast
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Exploring Starbucks Reserve: A New Era in Coffee
This chapter examines the launch and impact of Starbucks Reserve, a unique roastery opened in Seattle in 2014. The hosts share their experiences and the innovative design of the store while discussing Starbucks' strategic shift towards specialty coffee. The chapter also highlights the company's ambitious plans for expansion, including the introduction of reserve coffee bars in new markets such as China.
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