I think a lot of it's about, you know, seeing, recognizing our sameness and really empathizing with the situations that people find them and themselves in. I feel like personas in a lot of cases, which we use in the UX world, quite often to remind us of the sorts of people that we're building things from can sometimes be a little two-dimensional. Being able to really quickly put yourself in your end customer's position and kind of see things from their perspective gives you new insight into how you should be building things.