The tech industry is currently handling a lot of these problems it's very defense oriented. The way that china is combating deep fakes is moving from a stance of defense to deterrence right so they have instituted a law that says you can share a deep fake but if you share it without labeling that this is fake then you actually get thrown in jail. We're best off shutting down certain channels and certainly advise people that they can't count on the normal shortcuts that they use to discern that this might be trustworthy an interesting place to go from there.
We are in the middle of a global trust crisis. Neighbors are strangers and local news sources are becoming scarcer; institutions that used to symbolize prestige, honor and a sense of societal security are ridiculed for being antiquated and out of touch. To replace the void, we turn to sharing economy companies and social media, which come up short, or worse. Our guest on this episode, academic and business advisor Rachel Botsman, guides us through how we got here, and how to recover. Botsman is the Trust Fellow at Oxford University, and the author of two books, including “Who Can You Trust?” The intangibility of trust makes it difficult to pin down, she explains, and she speaks directly to technology leaders about fostering communities and creating products the public is willing to put faith in. “The efficiency of technology is the enemy of trust,” she says.