#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.

Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.

This episode is for you if:

You're building something and terrified of looking cringe
You're trying to figure out when to take funding (and how much)
You want to understand how to scale without losing your soul
You're navigating the balance between data and intuition as a founder
You're curious about building a personal brand that's bigger than your business

If you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!

Episode Links:

Learn more about Arrae at arrae.com
Follow Siff on Instagram: https://www.instagram.com/siffhaider
Follow Siff on TikTok: https://www.tiktok.com/@siffhaider
Listen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43ea
The Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636

Sponsors:

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Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.
Heifer International: Spread some luck by funding a loan at heifer.org/lucky.
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BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcast

Keep in Touch with Les:

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media

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