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How We Decide (with Maya Shankar)

Stay Tuned with Preet

00:00

The Limits of Nudges

When a program is difficult to sign up for or there's not a lot of information around it, you've actually created a default choice environment. And we really do see the limits of nudging. You're always maintaining choice in any given nudge. But what we found certainly is that if people don't want to sign up, they don't sign up.

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