This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business.
The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X.
GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty.
Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS.
Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril.
The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF.
GDS now also supports their native navigation when embedding the reports (finally)!
In other news, Dan is a jackass and Dara gets (more) cultured!
Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.
Full show notes and transcript over at https://bit.ly/3s7SwiZ.
The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.
