The Future of publishing, with Zillah Byng-Thorne
Intelligence Squared: Business
00:00
How to Be a Profitable Magazine Company
Every single brand that we have has to be profitable in its own right. And I think that's one of the nice things about being a large business, but still relishing the benefit of the specialism. So within each individual vertical, we can still have really small brands, and also have brands which are making seven-figure contributions. It's not one is better than the other, it's the point about meeting the audience's needs.
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