The likelihood of action, i think, is what we're talking about here. So in order to change their perception, what we have to do is uncover the emotion. And once you've uncovered the emotion, then you can start to metabilize it, right? This is what we call emotional catharsis. It's what we call the aha moment as well. Ke, so what do we do with mana, samscar and hamgar? How do we, how do we manage theseas coaches? I'm thinking maybe with the monest yo, can changed there perceptions of each of those variables.