The Challenge From a Leadership Perspective

We were a very traditional, drive through, ultra successful business. We didn't get into the digital business because we didn't have to be. And then when the world shut down, and really those brands that had a one un one connection through their digital apse and through their loyalty programmes, they really excelled during those days. So we had to pivot very quickly and build digital capability and launch a nap and a loyalty programme all within months. But it's not as easy as you think, because you have to integrate into the into the soft ware, into the restaurants. You have to be able to have a place where drivers to pick up food. There was a lot of logistical work