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3min chapter
Ageism In Advertising
Under the Influence with Terry O'Reilly
Why Advertisers Choose People Over 50
The average age of a new car buyer is 56. Consumers 50 and older recently spent $87 billion on cars, compared with $70 billion by those under 50. More than half of the 90 million 50 plus consumers in North America say they want to buy green. Coke's Heart Truth for Women campaign reminds people that heart disease is a concern beginning at age 55.
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