The Biggest Risk Before You Changed Your Price

Conversion base pricing has been out for about a year now. One of our biggest risks going tothis was, what if every single customer turns off conversion tracking the moment that we launch conversion base pricing? That was a huge bet in ourselves and on our future features that we would be delivering. So how did it pay out? Good. I would say it's an emerging story. For us, one of the big components was, for the first year, just wanting to sure that there was no negative business inpact, which there wasn't. And then accessing openness to conversion being the value metric. We've learnt a ton about who's open and who's not open to that.