Post-Purpose- Thomas Kolster
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Do You Need a Different Skill Setter?
i think the communication industry is something that's a lot more complicated than it used to be. You know, used to beyou got beer and it happened to come from a certain part of denmark or apart of the united states. And now you've got thi very complicated world where you could distil it down to a simple truth, but you want to make sure that's accurate. So i wonder if we need require a different skill set, you know, e thi is of from the strategists, from other people working on it. It seems to me like more a skilled setter of mind set around diligence, around asking the right questions. I mean, in fact,
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