What Is an Idea?

All booksr all products, have an idea. It doesn't really matter whether you're coming up with a brand new idea or your tweaking on an idea,. The book has to have an idea, and that we're clear about. And sometimes the book, the entire book, is just an idea. You don't have to do anything more than that. But what if you could go one more step? This takes us to the second one, which is how to. If i'm not mistaken, all malcolm gladwell's books are just concepts. There is no howto in them, and probably never will be. They're all best sellers.