The Changing Role of Food and its Connection to Enjoyment

In this podcast, we get a chance to talk with Stefanie Miller, President, Away From Home at Kellogg Company - We explore the way we consume food away from home is rapidly evolving. Whether grabbing a quick snack at a convenience store (C-Store), dining on a military base, or choosing options at a college or university cafeteria, the food service industry is witnessing significant changes. One of the most notable trends is the shift towards more snacking and a growing demand for healthier food selections. Let's delve into these exciting developments and back them up with data.

The Snacking Revolution
Snacking has become a pervasive part of our daily lives. People are no longer restricted to traditional meal times, and this trend is evident across all the sectors we'll explore.

• C-Store Snacking: Convenience stores have always been a go-to destination for quick snacks, but the variety and quality of snacks have improved dramatically. With busy schedules, consumers increasingly turn to C-Stores for their snacking needs.
• Military Dining: Military personnel often have demanding schedules, and quick snacks are necessary. As a result, military dining facilities are expanding their snack options to cater to the snacking habits of service members.
• College and University Cafeterias: College and university students are notorious for their irregular eating habits. Campuses are now adapting by offering more snack-focused choices that cater to students' busy lives.

The Health-Conscious Consumer
In tandem with the snacking trend, there is a growing awareness of the importance of healthier food choices. Consumers are increasingly seeking options that align with their wellness goals.

• C-Store Health Initiatives: Many C-Stores have responded to this demand by incorporating healthier snacks, such as fruit, yogurt, and nuts, alongside traditional offerings. This has resulted in a shift towards more balanced snacking choices.
• Military's Nutritional Focus: The military strongly emphasizes the nutrition of its personnel. Dining facilities are now offering a more comprehensive range of health-focused snacks to support the overall well-being of service members.
• Higher Education Health Trends: College and university cafeterias are under pressure to provide healthier options to meet the dietary preferences of students. This includes vegetarian, vegan, and gluten-free snack choices.

Data-Driven Insights

• 69% of consumers are increasing snack occasions to 6X weekly: This statistic underscores the growing importance of snacking in our daily routines. People are snacking more frequently than ever, and this trend shows no sign of slowing down.
• Healthier snack sales have surged: Healthier snack options, including items with reduced sugar, lower salt content, and organic ingredients, have experienced double-digit growth across all sectors.

Predictions for the Future
Based on historical analysis and these trends, we can make some predictions:

1. Snacking will continue to rise: The snacking revolution is here to stay, with people looking for convenient options to fit their on-the-go lifestyles.
2. Healthy snacks will dominate: The demand for healthier snack options will lead to more innovation in this space, resulting in a wider selection of nutritious and tasty snacks.
3. Customization and variety: Expect more customization options in all sectors, allowing consumers to personalize their snacks based on dietary preferences and taste.

In conclusion, the future of food away from home in C-Stores, military dining, and college and university cafeterias is shaped by the twin trends of increased snacking and a focus on healthier options. As these trends continue to gain momentum, we can anticipate a more dynamic and diverse landscape in the food service industry, offering something for every palate and dietary need.