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Robert Waldinger | Lessons from the World's Longest Scientific Study on Happiness

The Unmistakable Creative Podcast

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How Did You Really Keep Track of All These People?

Most longitudinal studies fall apart before the 10 year mark. It is so unlikely that we'd still be going 85 years later, he says. One of the reasons why we've been able to sustain it is that we've been really attentive to keeping these people involved with us. "Nobody can replace you in this study and you are giving a precious gift"

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