YouTube Video Thumbnails and Titles Are the Most Important Thing to a YouTube Video

Cole: thumbnail and title are probably the biggest the most important thing to a video on YouTube because if they don't click on it they're not gonna watch your video so when I think how I think about thumbnails and titles has evolved over the years. The ones that are performing best for me lately have been like these video essays where it's like the masculinity crisis colon a generation of hopeless men. Dune is my first self-improvement book, Cole says he loves reading fiction in particular.

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