3min chapter

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#39 Walt Disney: An American Original

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CHAPTER

Mickey Mouse and the Importance of Mass Psychology

Cayman licensed the Lionel Corporation, a pioneer in manufacture of toy electric trains. The association with Disney was credited by a bankruptcy judge as a major factor in returning Lionel to solvency. Two and a half million Mickey Mouse watches were sold in two years. Highbrow critics tried to analyze Mickey's popularity in terms of mass psychology. Walt Disney was amused but unimpressed by such intellectualizing. He offered his own explanation for much of Mickey's nature to Charlie Chaplin.

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