073 - Deep Dive: Branding, Sales and Creativity — with Marty Neumeier
The Futur with Chris Do
00:00
Bridging Creativity and Business
This chapter explores the crucial need for establishing baseline metrics when collaborating with creative service companies. It discusses the integration of effective communication between creative professionals and business owners, emphasizing branding's impact on customer loyalty and profitability, while also introducing tools for enhancing business skills in creative fields.
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