Consistency is, like, honestly 80 % of the battle. We had a lot of internal debate around different, a different materials. The cotton polly blend that american apparel uses, it turns out, is extremely unusual,. And what's way more common is a 60 forty or a 70 30 blend. It feels basic, lesic. So the point was, we needed to find something that had the same feel, because people loved the shirts and we didn't want to put ourselves in a situation where people were going to go, men, these guy shirts used to be really nice. Yes, ye. How much would that suck? Y, i don't need that in my

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