Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Maximizing Joy in Vacation Experience

Exploring the science behind happiness on vacations, from peak joy 43 hours in to strategies for enhancing memorable experiences and customer retention.

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