17min chapter

Marketing Secrets with Russell Brunson cover image

Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson

Marketing Secrets with Russell Brunson

CHAPTER

Targeting the Right Audience

This chapter explores the challenges of attracting the appropriate audience for a coaching program due to its low pricing. The speakers advocate for developing a higher-end webinar tailored to small business owners while emphasizing the importance of content that meets this new audience's needs. They discuss strategies for effective marketing and pricing, highlighting how clarity and focus can significantly impact conversion rates.

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