B2BaCEO (with Ashu Garg) cover image

How to Sell Software (Yamini Rangan, CEO of HubSpot)

B2BaCEO (with Ashu Garg)

CHAPTER

Is HubSpot at the Vanguard of Small and Medium Businesses?

Every two person, five person, 10 companies now buying software and you at HubSpot have clearly been at the vanguard of that. I think all of the profound shifts that we're seeing it plays out really in the small and medium businesses. The bigger shift is leveraging technology and technology investments to be able to drive productivity as they continue to scale.

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