"...Ridiculous" Ep. 4: Behavioral Economics Goes Mainstream
Opinion Science
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Behavioral Insights Team: Using Psychology for Effective Governance
This chapter explores the formation and early challenges of a government unit, the Behavioral Insights Team, focused on applying behavioral economics to enhance policymaking. It showcases how behavioral science interventions, like personalized reminders for tax payments, led to significant improvements in compliance rates. The chapter also delves into the ethical considerations and broader implications of incorporating behavioral insights into governmental policies.
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