EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity
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Facebook's Genre AI Tools for Shopify
Google announced a plan next year where all of the shops on Instagram need to support its checkout feature. This is a really interesting move that I think brands are starting to talk more about and how challenging it may be for them to make this move. It does signal for meta that you know like you said if Google owns all of these individual properties they're now trying to take a piece of that. James: The big thing is gonna end up being when you're setting up a shop it used to be really nice that you could have your own direct kind of point where customers could go to.
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