The founders of these companies Weren't like begging people to use them per se. They just actually made Products that people became obsessed with very early on frankly. Why was it easier to make a consumer company in 2005 2006 2007 or a mobile company in 2010 2011 and 12 1314 what was happening in the 2000s? And so again when you think about when Facebook came out they weren't competing with attention From a bunch of other social networks. They were competing with nothing.